Aluminum Fashions from 1957

A multi-page spread in the Sunday Herald Magazine from Oct. 20, 1957 provides some great information on Our Care-free Home… as well as the Care-free lifestyle! It’s late 50’s advertising and PR at its absolute best. Among the cross-promotions masterminded by Alcoa: A luxurious ballgown, elegant handbag, sensational beachwear and bed sheets. In Alcoa’s 1957 dream…

Exciting New Ways to Build With Aluminum (1957) Featuring Our Care-Free Home

In October 1957, Better Homes and Gardens magazine produced a multi-page spread on the wonders of building with aluminum… and the spread featured the Alcoa Care-Free Home! Each home is slightly different (there are ~24 around the country) but many of the features and design elements are consistent. Photo credit: Steven / spf237 on Flickr, owner of…