Aluminum Fashions from 1957

A multi-page spread in the Sunday Herald Magazine from Oct. 20, 1957 provides some great information on Our Care-free Home… as well as the Care-free lifestyle! It’s late 50’s advertising and PR at its absolute best. Among the cross-promotions masterminded by Alcoa: A luxurious ballgown, elegant handbag, sensational beachwear and bed sheets. In Alcoa’s 1957 dream…